When in Chennai, wear Madras

first_imgNestled in Besant Nagar locality of Chennai is a shop that claims to go gaga over the city. The effect is on its visitors as well. Because by the time, they have finished looking at the merchandise on display, they are going gaga over Chennai as well.The shop that started in November 21, 2012 is coming into its own as Madras celebrates its 375th birthday. No, it isn’t just the ‘Sale’ posters pasted everywhere but the range of tee-shirts that are on offer, presenting a 360 degree view of Chennai. In short, a week during which Madras celebrates Chennai.So if you are in a mood to soak in some Madras, then Chennai Gaga should be on your to-go list. And wear Chennai on your sleeve, literally. Sujata Tarakesan, the proprietor of the shop says, “It is a Chennai celebration that Chennai Gaga is all about. This Madras Week, we take it one step higher. This is the time to wear Chennai. Even locals come and buy a lot.”Expectedly, Rajinikanth tee shirts are a huge attraction. So are tees that sport the filter Kaapi motifs. Anita, who grew up in Chennai and is now settled in Canada, has come to ensure she does not feel homesick when she has left the shores of the Marina.”My husband, my child, my in-laws and I all end up wearing something that is so personal to us. For my husband, it is the Marina beach, me the Madras Central, my child listens to Usha Uthup’s song ‘Kaapi Kaapi Chai Chai’ so there is a kaapi kaapi chai tee shirt for him. I find it personal and creative at the same time,” says Anita.advertisementThat Chennai has the ability to laugh at itself is obvious from tees that talk about the four seasons in the city: Summer, Summer, Summer and Summer. And since the Madrasi is also culturally inclined and spends an entire month celebrating music and dance during the Margazhi season, tees and mugs that are an ode to the ragas find ready buyers.last_img