SBTech first to deliver Betbuilder Basketball inventory

first_img Share Kambi and DraftKings agree on final closure terms July 24, 2020 BetInvest: The benefits of separating esports betting markets August 7, 2020 Share Submit Related Articles Greg Karaolis – SBTechSeeking to enhance its NBA season 2018/19 inventory and engagement, sportsbook platform and betting services provider SBTech announces that it has expanded its ‘Yourbet Betbuilder’ tool to incorporate basketball markets.As an industry stakeholder, SBTech declares a ‘market first’, extending popular Betbuilder provisions to incorporate basketball betting, a tool which to date has focused its engagement on football markets.Greg Karaolis, Head of Product Innovation at SBTech, said: “I’m delighted Yourbet is live and available on basketball for both pre-match and live betting. We are the only B2B platform provider with our own proprietary technology powering the service for our partners.”Updating the market, SBTech informs that it will roll-out its Yourbet basketball component for pre-match and live betting across its platform engine, delivering punters an unlimited number of in-game combinations.With NBA and European leagues fully underway this October, SBTech seeks to become the best-in-class market leader for basketball betting inventory.“With no operator having a ‘Betbuilder’ type product for basketball in either Europe or the US, SBTech operators now have a real opportunity to stand out in their markets,” added Karaolis. “Coupled with the player props SBTech offers on points, assists and rebounds, the SBTech basketball product is market-leading on both sides of the Atlantic.” StumbleUpon Kambi takes control of Churchill Downs BetAmerica sportsbook August 28, 2020last_img